If WWE Were Being Honest About ALL IN

During a podcast chat with Cody and The Young Bucks, Chris Jericho spoke of a conversation he'd had with Vince McMahon about ALL IN's potential success. McMahon's only notable quotable was apparently that they were barmy for booking a show at a traditionally dead time of year. Flogging every ticket in the Sears Centre wasn't the first or last tradition they'd defy, but was a sign the fanbase they'd established were willing to take a gamble on their gamble.

The Being The Elite crew have played percentages throughout. They have assessed this entire project from a business perspective and dressed it up as a creative endeavour. WWE immunised itself from actual head-to-head competition through a wise Disneyfication during a down period for the industry, so Cody & Co instead assessed supply and demand. Rhodes himself often noted in rallying cries that wrestling was for everybody - including themselves - not that they were taking a run at Vince McMahon's vision of it.

That many of their fans held that disdain was irrelevant to the bigger picture, but incredibly useful in the short-term. Not a single match was announced before every ticket was sold. This was not the old way of doing things with top draws, nor the new method of super-serving to the point of bloat. In a world divided and a 'Universe' disinterested, this was - finally - wrestling's third way.

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