IIconics Set For Big WWE Push After Huge Merch Sales?

LayCool 2.0?

The IIconics

Billie Kay and Peyton Royce have only been part of WWE's main roster for a couple of months, but WWE already have big plans for the SmackDown duo.

This is according to WrestlingNews.co, who write that The IIconics' merchandise is currently shifting at a rate far beyond expectations, and that the company will look to cash in on this by handing the tandem a major push.

The IIconics currently have just a single t-shirt, an art print, and a framed photograph for sale in the WWE Shop. They've already been established as nuisances in the SD women's division, but have gained little traction between the ropes, amassing just one win between them. Now, that could all be about to change.


As per the write-up, WWE officials see Kay and Royce as an updated version of LayCool, who were considered co-Divas Champions for a spell in 2010.

The IIconics both signed with WWE in 2015, and were named NXT's Breakout Of The Year in 2016. They were on developmental TV consistently until late 2017, before Royce appeared in the WrestleMania Women's Battle Royal ahead of her and Kay's SmackDown debut two days later.


Watch Next

In this post: 
Peyton Royce
Posted On: 
Channel Manager
Channel Manager

Andy has been with WhatCulture for six years and is currently WhatCulture's Senior Wrestling Reporter. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.