It's Official: AEW Is As Good As WWE Is As Bad

You might counter that all of this is motivated reasoning - cherry-picked examples that support an argument one is invested in - but this dream job would be even better than it is, were WWE actually good. Enjoying one company more than another is bad for the gig. From the perspective of a pro wrestling writer, there's nothing better than reacting to a match or storyline development full of so much depth and or possibility that it sparks one's imagination. That sh*t flies out of the fingertips. Articulating boredom in a manner that is entertaining is very hard. There is nothing worse than trying to find 180 words on a regulation PPV Kickoff match.

Actually, there is: trying to craft jokes about tedious storyline developments in a committed attempt to write something beyond "The exact same thing happened last week and makes little sense to begin with". This article - How The New Daniel Bryan Is Elevating Everything In WWE - took a shoot 1.5 hours to write. Your writer loved that character and run as much anything he's ever loved about AEW or NJPW. If WWE was that good all of the time, and given its roster and resources it has no damn good reason not to be, everything would be just swell, it really would.

At its best, AEW is a masterpiece factory. Even when it can't meet its ambitions, it remains a factory of possibilities, the failures of which are noble or worked at diligently to become a success.

WWE is a content factory stuck in 2008 that doesn't even want to be a wrestling company.