Michael Cole Promoted To WWE Vice President Of Announcing

Say hello to the new Vice President of Announcing.

Apr 6, 2020 April 6th, 2020

While there has been certain reshuffling done amongst WWE higher-ups in recent weeks, now comes word on a promotion for Michael Cole.

Via PWInsider, the modern-day voice of WWE’s official is now Vice President of Announcing. It’s believed that Cole actually received this promotion several weeks ago.

51-year-old Cole has been with WWE since 1997, with the company signing the former war correspondent on the recommendation of Todd Pettengill. Initially used for voiceover work and as an occasional backstage interviewer, Cole would find his way to the announce table by the end of ’97 as he joined Jim Ross and Kevin Kelly in calling the action on Monday Night Raw.

In the 23 years that he’s been with WWE, Cole’s dulcet tones have become synonymous with Raw, SmackDown, and WWE PPVs – not to mention, he famously had a couple of god-awful wrestling matches against Jerry Lawler in 2011.

Most recently, Michael Cole was heard on the call for this past weekend’s WrestleMania 36, with the New Yorker these days officially calling the SmackDown brand his home in addition to serving as a mentor and producer for the rest of WWE's commentary personnel.

Andrew Pollard

Senior Writer

Once described as the Swiss Army Knife of WhatCulture, Andrew can usually be found writing, editing, or presenting on a wide range of topics. As a lifelong wrestling fan, horror obsessive, and comic book nerd, he's been covering those topics professionally as far back as 2010. In addition to his current WhatCulture role of Senior Content Producer, Andrew previously spent nearly a decade as Online Editor and Lead Writer for the world's longest-running genre publication, Starburst Magazine, and his work has also been featured on BBC, TechRadar, Tom's Guide, WhatToWatch, Sportkskeeda, and various other outlets, in addition to being a Rotten Tomatoes-approved film critic. Between his main dayjob, his role as the lead panel host of Wales Comic Con, and his gig as a pre-match host for Wrexham AFC games, Andrew has also carried out a hugely varied amount of interviews, from the likes of Robert Englund, Kane Hodder, Adrienne Barbeau, Rob Zombie, Katharine Isabelle, Leigh Whannell, Bruce Campbell, and Tony Todd, to Kevin Smith, Ron Perlman, Elijah Wood, Giancarlo Esposito, Simon Pegg, Charlie Cox, the Russo Brothers, and Brian Blessed, to Kevin Conroy, Paul Dini, Tara Strong, Will Friedle, Burt Ward, Andrea Romano, Frank Miller, and Rob Liefeld, to Bret Hart, Sting, Mick Foley, Ricky Starks, Jamie Hayer, Britt Baker, Eric Bischoff, and William Regal, to Mickey Thomas, Joey Jones, Phil Parkinson, Brian Flynn, Denis Smith, Gary Bennett, Karl Connolly, and Bryan Robson - and that's just the tip of an ever-expanding iceberg.

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