New Details On Why AEW Signed Sting & How He Will Be Used

Sting debuted for AEW on this week's Winter Is Coming special, but will he wrestle?

Sting AEW
AEW

One of the biggest AEW stories of the year unfolded at Winter Is Coming on Wednesday night, as WCW legend Sting debuted for the promotion, making an epic entrance following a tag bout featuring Cody Rhodes, Darby Allin, and Team Taz.

An official AEW press release issued after the show confirmed that 'The Icon' had signed a multi-year, full-time deal. Dave Meltzer has now come through with additional information.

Speaking on a recent episode of Wrestling Observer Radio, Meltzer stated that Sting's condition means he won't be taking bumps in AEW. If the promotion does elect to do something physical with him, they will do so with maximum precautions, given his age (Sting is 61 years old) and history of neck issues. Every possible measure will be taken to ensure Sting avoids getting hurt.

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It is believed that even though he can't take bumps, AEW will use Sting as a weekly TV performer, not just somebody who makes occasional appearances.

With regards to why Sting was signed, AEW wanted to tap into older generations of fans and TNT viewers who remember 'The Icon' from his WCW days. The big debut was deliberately timed around the Christmas holiday in order to give AEW momentum during a tricky time of year, ratings-wise.

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Channel Manager
Channel Manager

Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.