Next WWE NXT Premium Live Event Announced

A familiar favourite is set to return...

by Michael Sidgwick
Shawn Michaels WWE NXT
WWE

When fielding a media call ahead of this Sunday's NXT Great American Bash Premium Live Event, Shawn Michaels announced the next live special - and it's a name with which longtime fans will be familiar.

NXT No Mercy will emanate from the Mechanics Bank Arena in Bakersfield, California on September 30 and will be broadcast on Peacock and the WWE Network, depending on your location.

NXT is - inexplicably, but to its immense credit - a growth product. Its recent, not at all inconsiderable TV viewership gains defy the wider decline in cable overall, which is available in fewer and fewer homes year-on-year. It should also be noted that this growth actually occurred before WWE recently underwent an initiative to send top main roster stars to Orlando for brief "excursions". The trend began last year.

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Few would have predicted this, since Shawn Michaels' NXT is, in a word, insane.

With its cast of unconvincing characters - cult leaders, college students, anthropomorphic bird people, mafia goons, EDM disc jockeys, and Gallus - NXT has somehow attracted new fans, as the wider WWE remains on fire. The inscrutable charms of the show are drawing people in.

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For the best and potentially only long-form NXT podcast, make sure to subscribe to WhatCulture Wrestling on Spotify, Amazon Music, Apple Podcasts or wherever you get your podcasts from.

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!