Paul Heyman Removed From WWE Creative Team

Bruce Prichard will lead WWE's new, consolidated creative dept.

Paul Heyman
WWE

A major shakeup has gone down in WWE's creative department, as the promotion has announced the consolidation of their Raw and SmackDown writing teams.

This means that Paul Heyman has been removed from his position as Raw Executive Director. He will effectively be replaced by SmackDown chief Bruce Prichard, who will be the creative lead for both mainline brands going forward.

WWE released the following statement on Thursday evening:-

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"In an effort to streamline our creative writing process for television, we have consolidated both teams from Raw and SmackDown into one group, led by Bruce Prichard. Paul Heyman will concentrate on his role as an in-ring performer."

Heyman had served as an Executive Director since June 2019. Promoted at the same time as Eric Bischoff was brought back to the company to lead SmackDown, his fingerprints were soon all over the Monday night brand, with flourishes of edginess breaking through familiar tropes and styles, though major, fundamental changes weren't forthcoming. Regardless, his demotion will be mourned by many fans.

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Prichard returned to the promotion in October 2019, replacing the departing Bischoff. He has traditionally been considered a closer Vince McMahon ally than Heyman so his elevation isn't a massive surprise.

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Andy has been with WhatCulture for six years and is currently WhatCulture's Senior Wrestling Reporter. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.