Report: Full Gear 2021 Drew 2nd Most PPV Buys In AEW History

A subjective critical success, Full Gear 2021 has now been confirmed an objective business success.

Hangman Page

AEW Full Gear 2021 was the second most-bought pay-per-view in company history, reports Wrestlenomics' Brandon Thurston.

Around 145,000 people bought the 13 November pay-per-view, with that number including all digital, live, and late purchasers around the world, though the final number may end up being altered due to potential reporting delays from satellite and cable distributors.

Around $4 million was generated through pay-per-view purchases, tickets, and merchandise sales. The 145,000 would have represented around $7 million in gross revenue, with AEW pocketing about $3 million of that assuming a 45% split with distributors.


Last year's Full Gear pay-per-view drew around 80,000 buys. This year's number is an improvement of 65,000, though AEW's most successful pay-per-view, business-wise, remains All Out 2021, which had 205,000 buys.

All Out 2021 was the most hyped-up show in AEW history, with things like CM Punk's first pro wrestling match, the possibility of Bryan Danielson and Adam Cole debuting, and more driving the monster numbers. Full Gear, meanwhile, was largely marketed around the promise of 'Hangman' Adam Page defeating Kenny Omega to become World Champion.


Per Thurston's data, AEW's top five most-doubt pay-per-views now looks like this:-

1. All Out 2021 (205,000 buys)


2. Full Gear 2021 (145,000)

3. Revolution 2021 (135,000)

4. Double Or Nothing 2021 (115,000)

5. Double Or Nothing 2020 (105,000)

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Andy has been with WhatCulture for six years and is currently WhatCulture's Senior Wrestling Reporter. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.