Report: Xavier Woods Makes "Little To Nothing" From UpUpDownDown, WWE Owns Brand

UpUpDownDown creators are now holding out in WWE in solidarity with Woods.

Xavier Woods UpUpDownDown
WWE

Xavier Woods is believed to make "little to no additional money" from his efforts with UpUpDownDown, the highly successful YouTube gaming channel he has helmed since 2015, overseeing its growth to 2.27 million subscribers over the years.

This is according to a series of new reports from Fightful Select, who state that Woods' UpUpDownDown revenues count against his WWE downside. The same goes for the other creators on the channel, which often features a regular cast of WWE wrestlers.

UpUpDownDown production appears to be on ice as a result of this. Fightful state that Woods had held out on producing new content until he was able to obtain a deal for the channel, with his contributors ceasing creation themselves in solidarity with the New Day man, who they believe is being taken advantage of in the situation.

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It is noted that at no point did Woods actually own UpUpDownDown himself, with the property always belonging to WWE. Despite this, Fightful's sources believe the recent King of the Ring winner should have at least been rewarded, financially, for growing the channel and sparking its continued success.

This isn't necessarily the end of UpUpDownDown, and it is stated that there is no heat on Woods within the promotion. It appears for now, however, that the channel is on hold, with almost everybody Fightful spoke to on the matter taking Xavier's side.

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Andy has been with WhatCulture for six years and is currently WhatCulture's Senior Wrestling Reporter. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.