Stone Cold Needed The Undertaker's Permission For His First WWE T-Shirt?

Austin 3:16 says I just need your permission...

WWE Steve Austin 3:16 Shirt
Amazon.com

Steve Austin revealed in a bonus clip posted by the WWE Network's official Twitter account that he had to ask The Undertaker's permission before commissioning his first company t-shirt.

'Stone Cold' was starting to gain momentum in 1996 thanks to his 'Austin 3:16' catchphrase, and Vince McMahon wanted to cash in by putting the slogan on some merch. When Austin suggested that they put a big old skull on the back, Vince hesitated.

He told Steve that he'd need to run that one by 'Taker first - skulls seemed to be part of his macabre gimmick and the boss didn't want to tread on any toes.

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Austin remembers strolling up to 'The Deadman' and asking for permission. The Undertaker didn't have a problem with it, but appreciated Steve asking his opinion; 'Taker probably realised that his peer was only trying to get ahead and make some extra money.

It's a good thing too, because the skull motif went on to become a huge part of Austin's act. He's still using it today with ventures like his 'Broken Skull Sessions' show on WWE Network.

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None of that would've been possible without 'Taker's say so.

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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.