That Time Shawn Michaels Was In The nWo And It Went NOWHERE

Though never officially toe-tagged, the aforementioned affluence of the Attitude Era collapsed around itself between 2001 and 2002. WWE won a wrestling war when Vince McMahon purchased WCW, but an inward-looking Invasion quickly melted the ultimate golden goose. McMahon's other pillars simultaneously crumbled; an exhausted and exasperated Stone Cold Steve Austin burned out and walked out, Hollywood took The Rock and didn't give him back, whilst The Undertaker and Triple H basked so liberally in the unearned extra spotlight that their King of the Ring 2002 main event literally looked like they'd taken the day off to go sunbathing.

The company needed stars and workers, but draped their salvation in poison.

Vince McMahon NWO
WWE

The New World Order had rocketed WCW to the top of the wrestling world in 1996, but Vince McMahon's brutally reimagined version of the of the stable had become every bit as toxic as his character had masochistically promised months earlier. They were a 'lethal dose' inflicted on a company he was losing grip of in storylines, but the reality was even more tragic. Hulk Hogan, Scott Hall and Kevin Nash arrived in February, and were already split by March. Hogan's babyface turn predated Scott Hall's alcoholism-related release by a month, leaving the injured 'Big Sexy' and unfairly tarnished tagalongs X-Pac and The Big Show flying a tattered and torn black and white flag.

CONT'D...

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Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett