The Answer To WWE’s Problems Is Staring Them In The Face

The Fiend
WWE

Wyatt was entrusted with reimagining his character, and was given both time to do so and, thus far, time to let everything settle (or unsettle).

Banks, a surefire AEW target, used the player power lost to the 1990s in order to secure herself a key spot. Owens is clearly operating with a degree of autonomy. Bryan’s creative control is vast enough that he successfully petitioned to promote Ali from 205 Live. And, if nothing else, that sh*tty storyline has allowed Buddy Murphy a platform. Becky Lynch, clearly adapting her Twitter persona to TV—or just enough of it—even got the ban on the word “belt” lifted.

Is this all indicative of a shift in philosophy? Is the rise of AEW—and WWE’s need to combat it by improving talent morale—bringing us closer to an emulation of the old, cyclical territory model? Will these granted hiatuses allow (force) WWE to think long-term? Is WWE, in order to win the war, dusting off the old, most potent weapons?

WWE let Bray Wyatt in—and Daniel Bryan, Sasha Banks, Kevin Owens…

In order to maintain WWE’s subtle, gradual creative improvement, that door needs to revolve.

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Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and surefire Undisputed WWE Universal Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!