The Day The WWE United States Championship Died

Dolph Ziggler Royal Rumble 2018
WWE

With the Championship belt left to rot in the ring, Dolph Ziggler forlornly left for the presumed sanctity of the Hollywood (Florida) Hills.On commentary, Corey Graves questioned what it all meant. In the arena, fans stayed mostly silent save for pockets trying to get an insipid round of that "Goodbye" song going.

One of these things was not like the other.

The joke wasn't on the audience for not giving the requisite number of sh*ts, but on Ziggler himself for having to deliver that speech as if they still did, and on Graves for having to literally imagine they still cared and vocalise that.

But this isn't about The Day Interest In Dolph Ziggler As A Main Eventer Died (spoiler, it was the 2018 Royal Rumble exactly one month later), but the night that put a bullet in the heart of a once-beloved Championship. Ziggler threw the belt to the ground, but he was merely the paid assassin in this particular set piece.

In a bizarre and fatally flawed attempt to raise a wrestler they'd anchored, the company sacrificed the belt John Cena had grafted to salvage two years earlier. It was a bloody and brutal massacre. Dolph's credibility was (back) in tatters. The belt was entirely valueless. Cena's matches from that legendary summer were for naught. And the belt itself - pathetically - was back in business just weeks later.

CONT'D...

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Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett