The Day WCW Nitro Died

Sting WCW Champion 1999 Nitro
WWE.com

The job of Vince Russo as WCW's new creative head honcho was to show us that things had changed at the top, not tell us at the top of the f*cking show.

But that's what happened on October 18th 1999.

Viewers were told on camera by Tony Schiavone and Bobby Heenan earlier in the broadcast that the company was under a new creative direction as if that - in kayfabe - warranted explanation. There'd already been a clue of this in the opener when Bret Hart walked out during a match between Juventud Guerrera and Evan Karragias to cut a promo because "somebody in the back" told him he couldn't have any time for an interview.

That's yer universe rules established and then destroyed within the first six minutes of the show, then. At least it ended with the promise of a World Championship match that night. Which, as it turned out ended up going on in the middle of the show and finished cheaply thanks to a poorly-executed Lex Luger run-in.

It was just after Schiavone and Heenan's reveal of Russo's involvement that they promoted a "New York Evening Gown" match too. This was all suddenly following form, but at least there was...sigh...a sales pitch to stick around. Or was there? Soon enough, Madusa was cutting a promo saying she refused to compete, which, based on the precedent set by Hart's interruption, would get her a title shot, right?

Lol. Nope, she was just forced to compete anyway.

Women got a raw deal on this show because of course they did, but a Nitro Girls fan vote triggered the most egregious deathblow - Buff Bagwell.

No, 'The Stuff' didn't help put a nail in WCW's coffin (this time), but he was involved in the calamitous segment that did.

CONT'D...

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 30 years. As one third of "The Dadley Boyz", Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast, earning it top spot in the UK's wrestling podcast charts with well over 50,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett