The Day WWE Hell In A Cell Died

In Your House Badd Blood
WWE.com

The stipulation was first devised in 1997 as a way to stop Shawn Michaels persistently relying on interference or total escape during his battles with The Undertaker.

It went beyond that too - 'HBK' had turned heel during the programme and made a lot of astoundingly hypocritical noise about how the company and fans were constantly trying to screw with him. It played on what many knew about his real life conduct at the time, and made him look like a bigger a*sehole for constantly utilising the help of Triple H, Chyna and Ravishing Rick Rude. When WWE presented this as a solution, it only added fuel to a conspiratorial fire.

The company could argue they were just ensuring a fair fight. Michaels could argue that they were out to get him. The Undertaker could argue that the little f*cker had it coming. Battle lines were drawn all over the shop, with a match that delivered even more than it promised in terms of violence, quality and shock. When 'HBK' did temporarily escape, it was only because he'd slipped out the door when medics needed access to a cameraman he'd abused. When Kane debuted to Tombstone 'The Deadman' and gift a nearly-dead Shawn the win, he had to rip the re-sealed door off its very hinges.

The implicit and explicit working together in storytelling harmony. Remember that?

WWE don't, or if they do, the deem it surplus to requirements and have been doing so since they doubled down on the bastardisation of a brutal gimmick in 2018.

CONT'D...

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Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett