Former WWE writer Brian Gewirtz has revealed that Vince McMahon "repeatedly" fined announcer Michael Cole for using just one small word on commentary.
According to Gewirtz, who told this story in his new book, the former WWE boss forced Cole to take a financial hit whenever he ended sentences with the word "now". Brian said Vince hated that MC would end calls with it.
For example, Cole might say: "Jeff Hardy, going into the ropes now...". This verbal tic is something longtime fans might recognise, but every announcer has their own go-to words in the heat of the moment. McMahon just didn't like Cole's. At all.
Vince fined Michael every single time he ended a sentence with "now". It got so out of hand that Cole eventually learned never to say it again. It'd be interesting to revisit some of his recent calls to see if he has started using it again since McMahon retired.
The former boss had strict rules for his announcers. Famously, Vince hated when commentators would refer to wrestlers as "he" or "she". Instead, he wanted to hear the worker's name every time.