The Last Days Of Hulkamania

How Hulk Hogan nearly killed WCW before the New World Order even had the chance...

nWo Bash At The Beach 1996
WWE.com

The late, great(est) Bobby Heenan was unfairly maligned for years over supposedly spoiling Hulk Hogan's iconic Bash At The Beach 1996 heel turn.

You remember the call. Hogan's marching to the ring, ostensibly to save his mates Sting and Randy Savage from invading Outsiders Scott Hall and Kevin Nash, as Heenan queries out-loud which side he's on.

Bobby Heenan - the man that held a decade-long distrust for Hogan - was calling it as he saw it. And it took a real piece of sh*t to see it that way, which is what Heenan always was. Hogan hadn't been on WCW Nitro since Hall and Nash had started turning it upside down, so while the world saw a saviour, Bobby so desperately wanted to be right, just this once, about somebody committing the ultimate sin. Dusty Rhodes was so appalled by the very notion that 'The Hulkster' could side with evil that he chastised 'The Brain' on the spot for his cynicism.

'The Dream' was the one living a nightmare just seconds later when Hogan dropped his leg across Randy Savage's throat. Ever the browbeaten b*stard, Heenan couldn't even relish in finally being right - his job with WCW appeared on the line and/or gone by virtue of the New World Order's hostile takeover.

He'd failed so many times to end Hulkamania that this moment should have been a milestone for him, let alone Hogan. Instead, and like all good villains at the end of the story, he looked at the lights. In kayfabe, he couldn't toast it. In reality, he simply couldn't claim it - the phenomenon died an ugly, protracted death months before Hogan put it out of its misery.

CONT'D...

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett