The Last Days Of The WWF

The World Wildlife Fund/World Wide Fund For Nature had existed as an organisation since 1961, predating WWWF's change to the World Wrestling Federation around 1979. The two had agreed, as of that year, to share fair use of the WWF initials. Then, in 1994, a legal agreement was reached that permitted McMahon to keep "World Wrestling Federation" as long as he phased out all usage of the "WWF" initials to avoid obvious confusion.

This didn't happen in the slightest, and by 2000, WWF's legal team were were back on his doorstep baring their teeth.

After he'd dodged jail time in the 1994 Steroid Trials, this was the least a judge could do to finally put McMahon in his place. Back then, the Chairman genuinely felt as though the world was against him following the commercial decline of his company and sudden government interest in exactly how his Superstars developed all those seemingly impossible physiques whilst working a gruelling road schedule.There were no grey areas a decade later - this 2002 order was as black and white as WWF's famous panda logo. McMahon was defeated clean in the middle by not by the state, but a relatively modest British fundraising group that we're f*cking sick of his bullsh*t.

It was a loss that couldn't be no-sold, but the aggressive shift to the new moniker didn't leave long for an emotional farewell...

CONT'D...