The Misunderstood Genius Of WWE’s Seth Rollins

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He immediately suited the spot.

Moving into 2021/22 and tweaking his gimmick to go so berserk that he dressed...like Seth Rollins now dresses, Rollins gave Cesaro the WrestleMania spotlight the 'Swiss Superman's fans had always craved for him, had a programme with Edge that peaked with 'The Rated-R Superstar's best singles match in years, was a joy to behold as part of a heel team with Kevin Owens, and was the perfect person to usher Cody Rhodes back into WWE. But more on that momentarily.

There are many wrestlers in WWE quite like Seth Rollins in terms of what they offer in matches, but few as durable. Making it to the very top takes oodles of talent, but timing, luck and fate play their parts and Rollins was forced to experience the best and worst of all of the above in a way that appears to have endeared him to fans willing WWE to be good more than it often was.

It's strange. The most satisfied WWE customers rarely flagged up the criminally rotten storylines (if you can even call half of them that) crafted by Vince McMahon between 2012-2022 (Rollins' tenure, but realistically McMahon's head properly went a good ten years before that), and in the same breath have acknowledged the shows have improved substantially since the Chairman resigned in disgrace. Triple H wasn't the best help getting his former protege over as a wrestler when they feuded, but as a booker, he's understood the value of 'The Visionary' as a versatile and valuable entity in multiple spots.

He did everything possible to elevate Riddle in a choice 2022 series, was then selected to steward the United States Championship, and was logically chosen as the wrestler's wrestler up against Logan Paul. The babyface turn was the best kind too - organic and begged for before it was delivered. There are fewer spots in the company as enviable as Rollins' right now, and fewer people who deserve it more.

CONT'D...

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett