The One Thing Everybody Gets Wrong About Wrestling
Remember Kenny Omega and Hangman Page post-Full Gear. Omega had just lost to Jon Moxley, decisively, while PAC negated Hangman's win by settling their trilogy on the following Dynamite. Kenny Omega was the guy who wasn't the same star he was in NJPW, while Page was the bland loser babyface failure. But together - just about - they were driven by the consequence of failure to take a run at the tag team division. They reached the pinnacle through their respective brilliance and maintained it through a refined chemistry and renewed bond, which itself has created tension within the Elite stable. The gravity of a loss is embraced, not hidden through carny mechanisms like the f*ck finish. This is what separates the loss from the burial.
AEW has proven itself adept at rehabilitating talent after a major loss. So much of the discourse ahead of Full Gear centred on the Cody Vs. Chris Jericho AEW World Title match: had AEW booked themselves into a corner?
Cody couldn't lose; he was the on-fire top babyface who cried in his go-home promo and afforded himself just one shot. It would bury him. Chris Jericho couldn't lose in his first defence; he was there to legitimise the title and use his star power to make the midcard in the crucial formative stages of the TNT run. AEW had steadfastly - and loudly - proclaimed that they weren't going to f*ck the fans with carny f*ck finishes.
And, when Cody lost, it was done so very deftly.
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