The Problem With AEW That Nobody Wants To Talk About

AEW Dynamite has a creeping, nagging problem. And it has nothing to do with factions...

The Young Bucks
AEW

The discourse swung fairly dramatically from "Young Bucks melodrama descends into parody amid ratings crisis" to "Young Bucks draw second-highest Dynamite rating with all-time great TV match" over the last fortnight.

Matt Jackson, wearing a f*cking chandelier on his head, last week entered a fabulous full heel performance by parodying that for which he was criticised in an overblown, sh*t-eating sequence of a fire-up babyface spot. It's not so much that he listened to the criticism, as AEW tends to do to shape the product. He seemed to scream in the ears of those fans who didn't watch the product closely and patiently enough to recall that, more often than not, everything is OK in the end.

The brain rot fostered by WWE is a significant problem because so often, such a development is received through the lens of the monopoly's suffocating modern history and not a well thought-out wrestling promotion with a pristine record of peaking its various plot threads at the precipice of each and every pay-per-view, no matter how well or otherwise the show itself pays everything off. The market leader's modern sh*t-show of a record is so profound that, despite said record, AEW is so often analysed in the same tones as it, and not, for example, a prestige drama. Functionally, AEW occupies a middle ground. It is produced like WWE, in that it is a weekly endeavour, but exists, not unlike Game of Thrones, within a sprawling, intricate shared universe, the destination at the end of which is sometimes - in the case of Hangman Page's pioneering character arc - years and years away.

CONT'D...(1 of 6)

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Contributor
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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!