The Quote That Sums Up WWE's Problem Perfectly

Rhea Ripley crying
WWE

Whether or not the report of Keith Lee being sent back to the Performance Center for extra training was accurate is almost immaterial because it's clear that Vince McMahon has no use for the Keith Lee that got over. Re-read that sentence. This is a company flailing under oxymorons. The Keith Lee that got over was a super-athletic phenomenon awesome in the purest definition. He was explosive, jaw-dropping, next-level. This isn't WWE's style - he didn't work at a methodical pace to better tell broader, simpler stories - and so the style, with its rest holds and transitions, was drilled into him. It was considered a gap to be filled, not a skill to market.

Rhea Ripley in December 2019 was the most over act on Wednesday nights. She held the potential to break AEW's demo dominance, and she did, on the 18th. But the machinations got to her in the end; ahead of WrestleMania 36, she was late saving Bianca Belair because she did her signature pose on the entrance ramp. A timing miscue made it all look worse than it could have, but it would have looked daft regardless. WWE's bizarre and heavily ironic insistence on perfect TV rendered the babyface callous, artificial and directed. The actual, awful booking ruined her more than anything, but the very method by which WWE produces its talent contrives to turn them into laughing stocks.

The talent is frequently miscast - that Toni Storm, Candice LeRae and Dakota Kai are all heels is very revealing - but there's a danger, not merely a folly, in WWE's dysfunctional approach.

CONT'D...(4 of 6)

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!