The Real Reason WWE Needs To Push Kevin Owens
It’s a Knockout blow to WWE’s brand, otherwise.
In 2018, Kevin Owens lost a WWE Championship match against AJ Styles in an embarrassing handicap scenario with Sami Zayn.
He ultimately lost his long feud to ageing part-timer Shane McMahon. He attempted to buddy up to Braun Strowman, who wasn’t open to the arrangement; he covered him in sh*t, and sent him hurtling from a 15 foot high Steel Cage. He won that match, technically, but the notion of Owens as a winner was laughable. He lost the follow-up at SummerSlam. In one minute and 53 seconds. Dejected, he quit eight days later.
He returned seven days later, under the apparent encouragement of Baron Corbin. The Acting RAW General Manager had promised Owens free reign to do what he liked; Owens used this autonomy to lose to Bobby Lashley. Mercifully, the agony Owens felt in both knees prompted double surgery, sidelining him for several months.
To underscore the extent to which WWE accelerates through meaningless storylines, he was fired and he quit in the same abysmal calendar year. In 2018, Owens’ versatility undid him. A superb all-round performer, WWE ruthlessly cannibalised his talents. The comedian became the punchline.
In May 2018, Kevin Owens also revealed that he had signed a five-year contract extension. A week after this, tickets for ALL IN went on sale. Owens missed the opportunity to either leave the company outright, or leverage WWE for considerably more money, in the face of AEW’s formation.
The timing was funnier, morbidly, than much of the abject material handed to him.
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