The Real Reason WWE Needs To Push Kevin Owens

Seth Rollins dork
WWE

It is a testament to his talent, and form, that fans are willing to invest in the first place. If WWE loses interest in Owens in the autumn months, it will exacerbate every problem WWE faces.

WWE has patterned Kevin Owens, from his finisher to his antagonist, as the next Stone Cold Steve Austin. Lofty and unimaginative, whatever, it’s working. For now. But the Such Good Sh*t will happen, and that isn’t latent cynicism. Seth Rollins was the next Steve Austin on the Stomping Grounds go-home RAW; just weeks later, he became the next John Cena by virtue of his rotten, lame impersonation of Brock Lesnar.

On the surface, that appears to be a terrible route to take. But is it?

This isn’t just a crucial issue of brand trust; Kevin Owens might be the only performer in the entire WWE system capable of excelling within the top babyface role fashioned in Vince McMahon’s weird image. Seth Rollins isn’t equipped with the comedic chops WWE feels its top babyface must showcase. Roman Reigns isn’t the answer, either. Kofi Kingston is struggling to convince enough fans that he is main event material. They already botched Daniel Bryan’s babyface run.

Kevin Owens is the answer.

CONT'D...(4 of 5)

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!