The Secret Genius Behind AEW’s Talent Roster
Wins and losses will matter within and shape the narrative, but will not adversely impact on the integrity of the characters. This all makes sense, as a long-term promotional strategy and a creative endeavour: a Jungle Boy win over Kenny Omega would not ring true, in 2019. AEW’s talent roster holds the potential to yield coherent, long-term storytelling.
It is a potential Young Lions system of sorts, integrated into the fabric of the TV show to create a tiered, mutually-beneficial system—only, the youth movement of AEW is distinct and full of unique character that, if Double Or Nothing is a reliable indicator, is capable of getting over at the ground level.
What follows isn’t a criticism of WWE, but a direct comparison that strengthens the argument: the greed and spite inherent to the company’s recruitment strategy, in tandem with Vince McMahon’s erratic whims, has resulted in a relentless churn of Championship-calibre characters trading arbitrary wins. It is an all-star league that produces very few stars because stars, by definition, are special—not the norm.
AEW has assembled a talent roster that can absorb losses—and benefit from defeat more than they would in victory. In AEW, wins and losses will matter, in the short-term. In the long-term, tracking the development of those who get over will, ideally, make for a rich and rewarding journey.
AEW has invested in a youth movement—astutely, given the Super ShowDown fallout—the genius of which will compel you to invest in turn.