The Secret Link Between AEW & WWE Nobody Is Talking About
Nobody expected All Elite Wrestling and Tony Khan to book Wembley Stadium.
The ambiguous graphic and troubling lack of conversation about the show(s) following the initial news resulted in lots of jumping to lots of confusion. Had it all fallen through? Was it to be a tour rather a singular date, and if so, had AEW hamstrung themselves by using "London" in the original marketing?
And where? WWE running Money In The Bank on July 1st at the O2 Arena (approx 20,000 capacity) stood to make a date at Fulham's Craven Cottage (approx 22,384 capacity) look small time by comparison. The lesser said about having to go smaller still with something like The Copperbox (approx 7,500) the better, even though the venue was immensely popular with wrestling fans when New Japan Pro Wrestling ran Royal Quest there in 2019. Cities in Scotland and the North of England suddenly felt like a smarter move but with the Big Smoke already advertised, the company's external perception appeared to be hanging in the balance.
And then they announced Wembley Stadium barely two months after WWE's O2 show, sold three times the tickets, and set about smashing almost every record set by Vince McMahon in his promotional history. Nobody expected it.
But nobody expected WWE to do exactly the same thing in 1992, and then, just like now, they probably should have done.
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