The Secret Truth Behind The AEW Codyverse
Cody lost to a debuting Malakai Black on August 4, losing again - albeit via black mist - at Grand Slam on September 22. He then got the win back on October 23. This programme, while very good at various points, accomplished nothing: Black was stigmatised as a meandering midcard act below Punk and Danielson, and Cody was no closer to getting as hot as he was in 2019. The Codyverse, then, could be in part described as meaningless.
The programme with Malakai Black dragged on for no discernible purpose. PAC was programmed against Andrade el Idolo - the other hot new signing who was not quite so hot upon the arrivals of Punk and Danielson - and those concurrent programmes overlapped at Full Gear, at which Cody and PAC went over Black and Andrade in a result that had no bearing on the tag title picture. It existed purely to get those wrestlers on the PPV card, and the storyline "justification" was practically non-existent. Cody and PAC and Malakai and Andrade teamed together on the hollow basis of "the enemy of my enemy is my friend". The match was exciting in spite of its oddness, but hardly effective.
The win didn't matter - PAC and Cody didn't ascend up the rankings or even work a traditional tag match together after the fact - and who were the babyfaces and who were the heels, exactly?
Cody's alignment was a mess, and not of the layered, nuanced sort - think Hangman Page in the autumn of 2020 - that elicited a range of emotions. PAC is a cold "Bastard" who has only ever played babyface by default in AEW. Black and Andrade cheated, so they were the default heels, but the onus wasn't on encouraging the audience to hate or fear them. Really, there was no onus on anything whatsoever.
This "enemy of my enemy is my friend" device was a key component of the Codyverse - and it was amplified when, 11 days after the pay-per-view, Cody teamed with Death Triangle to work an eight-man against Malakai, Andrade and FTR. Adding to the convoluted over-thought element, Andrade had paid the Pinnacle's MJF to procure the services of FTR for that night of November 24. What a waste of money: Tony Khan books those sorts of strange bedfellows matches all the time.
In parallel, adding to the weirdness, Cody - allegedly - worked under a mask alongside Fuego del Sol as Too Fast Too Fuego in a YouTube side quest.
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