These Brilliant AEW Success Stories Should Have SUCKED

8. Jeff Jarrett

Billy Gunn Daddy Ass
AEW

With the exception of the pops that could be heard by a small-but-vocal community of right-minded Jeff Jarrett lifers, the mood was fairly sour when 'Double J' shockingly debuted in All Elite Wrestling in what had already proven to be quite a challenging period for the company.

The drama coming out of the post-All Out 2022 press scrum suggested that perhaps some of the more controversial figures in wrestling history might not necessarily be the best fits for the challenger brand, but - for more reasons than just the obvious - the 'Last Outlaw' has left the doubters in the dust once again.

Understanding of the reputation he's carried for decades, Jarrett plays the clown so well that he doesn't remotely scan as a threat to a title until he's gleefully punching the air ahead of what he thinks is a certain three-count. In that fleeting moment, he gets to be the biggest threat of all. And therein lies the continuing magic of the character - an AEW with Jarrett holding gold is so unthinkable that he can get crowds to root for just about anybody in order to stop it.

Digging into his vast bag of tricks as a cartoonish scoundrel alongside a crew of equally ludicrous villains he's elevated along the way, Jarrett has made himself the perfect person for so many roles that it's hard to imagine the company without him occupying a little corner of it.

Or maybe not so little...

Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett