Bruce Prichard is said to be the most powerful person in WWE not named "McMahon" at the moment.
This is according a new report from PWInsider's Mike Johnson, whose sources state that WWE's creative direction is controlled by Prichard and Vince McMahon, with Bruce's say considered "very much the gospel" for the WWE Chairman and CEO.
As far as television goes, all ideas pass through Prichard. WWE's Executive Director of Raw and SmackDown has attracted backstage flak for this, apparently, with unnamed personnel venting frustration towards the former Brother Love in private.
The report also notes that McMahon has taken a hands-on approach with Drew McIntyre and his new sword-based ring entrance, following on from the WWE Champion's recent claims that the sword belongs to Vince himself. It is reported that McMahon dedicated considerable time to helping McIntyre get the entrance right.
On top of all this, the opening segment for this week's Raw featuring Randy Orton, Alexa Bliss, and Bray Wyatt, was a Vince project. It made air despite several voices pushing back against it,
Prichard's current WWE stint began in October 2019, when he assumed control of SmackDown. He took Raw on following Paul Heyman's dismissal as Executive Director this past June.
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WhatCulture's Senior Wrestling Reporter. A fan since 1992, still geeking out for everything from WeeLC to mid '80s Jim Crockett Promotions. Give him a follow @andyhmurray. You'll have a great time. Maybe.