THIS Is WWE's Secret Biggest Problem

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WWE

The paradigm shift is brutal; the mere existence of AEW has created a tribal derangement to a point by which WWE is only ever discussed in relation to it. And it goes both ways: the more fanatical of AEW fans will say this by default, but really, what AEW excels at - and it isn't everything - makes WWE all but unwatchable. The idea, we were told, was that new competition would stir up the old bloodlust within WWE, manifesting as a better product.

The precise opposite is true, and yes, your writer will take a victory lap.

AEW has brought WWE's many, many issues into harsh focus by simply existing. The promos make WWE's scripts look even more stilted. The relaxed commentary makes it feel even more like WWE's commentary team is being held at gunpoint. The long-term booking has reminded us of the sensation of anticipation, where watching WWE in contrast just feels like things happening, and you can do that by sitting in front of a f*cking washing machine - only, WWE's camera cuts would make you feel slightly more nauseous. The hypnotic effect of the washer might even convince one to stick around for the third hour.

This isn't just a case of Twitter's small user sample skewing what is only qualitative data. The total lack of noise on social media is reflected in the ratings. AEW is close to defeating RAW and Fox's SmackDown in key, advertiser-friendly demos, if it hasn't already.

CONT'D...(5 of 6)

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!