THIS Was WWE's Most Creative Year Ever
In which creativity is not necessarily an amazing thing...
Creativity is not necessarily a good thing, it should be immediately pointed out. To underscore this, even Vince Russo's fiercest detractors never said he wasn't creative.
The Attitude Era is held aloft as the bastion of creativity, a time period in which megastars made themselves under Vince Russo's fit of form transgression and their own quick and often vile wits. Per WWE's retelling of it, the WWF simply had to move away from the New Generation's passé, star-devoid camp to survive, and having cast an eye to wider society - "Seinfeld and King Of The Hill," not ECW nor WCW of course - they did precisely that.
The WWF built on the transformative 1997, and its mind-blowing controversy, to situate its antagonist Vince McMahon against emerging superstar Steve Austin in a phenomenally successful, all-time classic rivalry. Between the 1995 and 1997, however, lay 1996.
The contrast between the über-goofy 1995 and 1996 is shocking, but this is sometimes obscured by the shared red, white and azure blue aesthetic. 1996 was a thoroughly bizarre, brilliant and b*llocks year in which a desperate and receptive Vince McMahon threw a f*ck-tonne of sh*t at the wall of Titan Towers - and some of it was earnestly deserving of the famous "such good" prefix.
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