10 WWE Superstars With The Best Merchandise Right Now
3. Dean Ambrose
Dean Ambrose is about the closest thing we'll ever get to Stone Cold Steve Austin in the modern era. I don't say that because of his mannerisms or his tendency to trust no one, but rather because he has that "cool factor" that very few people on the current roster possess. He doesn't appeal to the fans by trying to be cool. He just is.
Henceforth, he has gotten over immensely with the WWE fan base as a babyface in the last year. There's no denying that he is a natural heel, but he has a connection to the crowd no other babyface has right now. Part of that is due to how great his merchandise is.
His "Unstable" shirts are a clever spin on the classic "Explicit" logo while his anarchy-esque shirts are also exceptional looking. Due to his ever-growing popularity, WWE has since released several new shirts for The Lunatic Fringe, all of which look pretty promising.
It was revealed that Ambrose's merchandise sold better than anyone else's over Black Friday weekend last year, including John Cena. As such, expect WWE to squander his momentum by turning him heel soon.