Why AEW Must Steal THIS Hated WWE Idea
Jon Moxley did an incredible job of salvaging its prestige, once CM Punk was forced to vacate it, but the second go around has damaged everything. CM Punk barely registered the presence of the belt when he decided to throw a lit match on the entire company. He was more concerned with unleashing a rant than embodying the qualities of a World champion.
The title must be burnt before it can be rebuilt. No amount of fantastic pro wrestling can lift the cloud that descended over AEW this summer. For at least eight months, if not forever, nobody can pin the rightful champion. AEW must therefore build a bigger fictional heel than Phil Brooks.
MJF must, as he alluded to on the Buffalo Dynamite, cash in his chip any time, any place. He must win the AEW World title in a dreaded impromptu match. He must win it without taking a single bump, at Grand Slam, and hold it above the bloodied bodies of Jon Moxley and Bryan Danielson in a deliberately grim contrast. The sheer, exhaustive effort must look for naught as MJF, with that trademark sh*t-eating grin, desecrates what the title used to mean. He's meant to hark back to the old school, but he's a heel hypocrite. Taking the exact opposite route to that of the NWA marathon men of the 1970s and 1980s is the best way of drawing incandescent heat.
From there, restoring the prestige of the title must act as the narrative centrepiece of the promotion into 2023.
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