Why Cody Rhodes Leaving Is Best For AEW
2. It Can Only Create Further Competition
If Cody Rhodes does indeed end up returning to WWE, one way to look at it is that that this would only be a good thing for AEW in regards to competition. As the saying goes, a rising tide raises all ships.
For the wrestling business, competition is key. We all saw how monotonous the industry could get when WWE served as a monopoly for the best part of 20 years following the downfall of WCW. Since AEW arrived on the scene to provide a genuine mainstream, widely-accessible alternative to Vince McMahon's promotion, the industry as a whole has become a much healthier place.
WWE may publicly claim that they don't view AEW as competition, but they absolutely do. If they didn't, they wouldn't reportedly be going so hard with so much money to lure such a high profile AEW name into their clutches in order to show the world that WWE is still the big dance.
If WWE signs Cody and uses him correctly - of course, always a big ask in WWE - that should bring something fresh and intriguing to their product, and in turn if gives further impetus to Tony Khan and AEW to continue to put out their own strong product.
Would Khan want to put out as best a product as possible if Cody didn't sign with WWE? Absolutely, but this adds one further wrinkle to wanting to better your competitors.