Why The Viking Experience Shows Vince McMahon Has FINALLY Lost It

The So-Bad-It’s-Good Era marches bravely on…

The Viking Experience
WWE.com

[devil horns]

“Vik! Vik! Vik! Vik! Vik! Vik!”

On last night’s RAW, Hanson and Rowe—sorry, Ivar and Erik—debuted on the main roster as…for…f*ck’s…sake…the Viking Experience.

This isn’t merely the daftest, most careless, most damaging name change ever in itself. It is symptomatic of Vince McMahon’s decaying mind.

Let’s play devil’s advocate, a name incidentally you can’t believe Aleister Black hasn’t been lumbered with…yet, and attempt to rationalise this decision. Suppose the whole ‘War’ connotation is potentially alienating to sponsors. Why were Ivar and Erik still rallying the crowd with a chant that, as of TakeOver: New York, was finally getting over big? Were they allowed, or was this name change settled upon mere hours before RAW’s script was finalised, resulting in a miscommunication?

On the subject of TakeOver: New York, that opening match was a masterclass in storytelling. Rowe and Aleister Black burned through one another, each wearing an expression of perfect stillness. Within this wary, respectful confrontation, Black’s aura as an unflappable warrior was transferred to Rowe. This was the theme of an absolute banger of a match of considerable depth; when Hanson and Rowe performed a dual variation of Black’s stupendous float-over bump, the message was clear: these hoss destroyers were capable of raiding the arsenal of even the most spectacular performers.

This match made a cartoonish act many were reluctant to truly embrace. And then, within literally seconds, Vince McMahon destroyed them.

CONT'D...(1 of 5)

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Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!