Why Wrestling Rules After It Admits It Totally Sucks

Nightmare Collective
AEW

AEW's lowest ebb came before the aforementioned phantom fists to the bit of canvas next to Matt Jackson's face. The Nightmare Collective were a stable led by Brandi Rhodes that featured women's wrestling icon Awesome Kong, women's wrestling virtual unknown Mel, and (in an Excalibur call that rightfully became a meme at his and the company's expense) "Japanese Deathmatch Wrestling Legend Dr. Luther".

The story that brought such a random cast of characters was barely there, but what was explained was the naffest thing on the show anyway. Their matches were nothing memorable, and the matches they interfered in were made worse by their presence. A lousy act coupled with the stuttering Dark Order painted a picture of a brand without clear creative direction from the top. A top that, in this case at least, included one of the key players. And good too, because Rhodes took most of the credit for dropping the idea freezing cold after critics got louder by the week.

As she put it speaking to Wrestling Observer Live in early 2020, "I didn’t feel it. I started to notice audience members were on the same page as me, I was starting to feel like ‘I’m not really understanding this’ or some things that are happening are happening too quickly for people to really keep up with this or it was a nice idea but we don’t have the time to explain it how people want to explain it so I think a big misconception is AEW made changes, not at all, I did. 100% because if I’m going to do something I want to be happy with it, and I was not happy with it. I was not happy with me in it I wasn’t happy with other people as far as how they were being portrayed and perceived…"

Did Shawn Spears or Tully Blanchard think as little of how things were going for them up to last month? It certainly felt like it in last week's energetic bounce back.

CON'T...

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 30 years. As one third of "The Dadley Boyz", Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast, earning it top spot in the UK's wrestling podcast charts with well over 50,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett