Why WWE Are Losing Money On House Shows

Oversaturation remains a colossal problem across the board, as WWE's focus on "super-serving" their audience sees them run more live events than ever before, on top of the absurd amount of original TV and Network content they produce every week.

Burnout is real. When WWE visit your city two or three times a year, house shows become less of an appointment event. Fans know the company will be back soon regardless of whether they attend or not. Thus, the fear of missing out has been cast into the same trash-pile as the idea that these events are special in any way, making overfed audiences increasingly like to save their money for something else.

Still, scaling back seems extremely unlikely. This is a promotion that has set (and will continue to set) new business records by squeezing its existing fanbase for every dollar, as opposed to actively pursuing new audiences. WWE's chronically declining TV ratings evidence this along with the live event numbers. Yes, consumption methods have evolved, but every reliable metric tells us that fewer people are consuming this company's output than ever before.

There's simply too much stuff to consume at once, and when the stuff we're actually told is important isn't delivering, why both with a house show's diet version?

CONT'd...