Why WWE STILL Won't Push Finn Balor
There's a tragedy to his placement in WWE, let alone within its doldrums. The current version of Finn Bálor is custom-built for a run in New Japan Pro Wrestling or back in NXT that could surpass his original stints. The reframed gimmick has been underwritten and over-relied upon since he brought it to the main roster, but the now-straightforward concept would be an easy literal representation of his intensity and his occasional need to turn to his internal dark side.
As is, The Demon is a failsafe, which is itself a microcosm of Finn's entire career at this point. It's all big smiles until he's needed for something serious, but by then the audience has a thirst for somebody entirely different because they want to back actual winners rather than temporary ones.
WWE won't push Finn Bálor - or at least no more than they do right now - because they believe he simply doesn't warrant the attention. In a time where virtually every main roster member gets reduced to a utility role sooner or later, he's an old fashioned utility wrestler with no old fashioned utility secondary titles or a utility purpose. It's not a world of Mr Perfects anymore, it's a Universe of Curtis Axels. Finn Bálor might as well join The B-Team in truth - it'll confirm the obvious before Triple H is scripted to say he's simply not an A+ Player.