Why WWE Was Just Taught A Very Serious Lesson

Angelo Dawkins Chad Gable
WWE.com

This was not the case.

At minimum, WWE should have applied some actual thought to the audience it was presenting the show in front of. They were not receptive to something they either didn't care about at a minimum or actively thought was lame, as most non-wrestling fans so. So make them care. Install a heel with a strong record of generating a reaction, and have that heel sh*t all over hip-hop to draw something, anything, out of that crowd. Research the promo. Cut specific gags at the expense of the performers on the show. Say Megan Thee Stallion is corrupting the nation's youth. Do something to piss the audience off and actively make them want to see the babyface kick their head in. This really isn't difficult.

None of this happened because WWE generally makes zero effort whatsoever. Instead, Angelo Dawkins defeated Chad Gable in a nothing TV match that you see every week, and Bianca Belair defeated Carmella in something equally regulation. The matches were presented without context. Like so much of WWE's output, it was just there.

The lesson learned was stark: outside of its base, the actual world does not give a single sh*t about what WWE is passing off as entertainment. This was an embarrassment. When it became apparent that the festival-goers didn't care, WWE sweetened the noise to a heavily dissonant extent on TV. The antithesis of the ThunderDome became the ThunderDome.

CONT'D...(2 of 6)

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!