Why WWE Was Just Taught A Very Serious Lesson

by Michael Sidgwick
Vince McMahon
WWE

The content era is losing fans and their interest.

They have been inundated by meaningless sludge for years at this point, and whether you like it or don't, there's a legit passion project on the other channel that is giving its rapt base several reasons to actually care. The wins matter. The storylines are mapped backwards from the destination. Style and range is embraced to get all of you, in theory.

The lesson learned from Rolling Loud isn't going to change anything. The return of fans isn't going to change anything, and if you feel it's all been a bit underwhelming outside of the reactions drawn by Edge and John Cena, just wait 'til they f*ck off again. Actual interest in WWE programming, as measured by Nielsen ratings, Google search trends, and online discourse, is declining at an alarming rate. People don't give a sh*t about WWE because WWE provides them no reason to. AEW is trending upwards as the natural byproduct of this apathy.

WWE needs to make fans care again. Removing the putrid foundation of sh*t would represent a start, but Vince McMahon doesn't like to admit that he gets a single thing wrong, much less almost literally everything.

Advertisement

Watch Next


 
Posted On: 
Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and surefire Undisputed WWE Universal Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!