Why WWE's Biggest Story In YEARS Has Already Failed

Vince McMahon is no longer a promotional Big Dog, and The Tribal Chief is being made to suffer.

Roman Reigns
WWE.com

An ardent belief for WWE loyalists and wrestling apologists alike in 2021 was that Fox's SmackDown still embodied the Vince McMahon dog-and-pony show of old.

What "old" that even was exactly wasn't specified - was it a legitimate financial golden era of the late-1980s, the UK/European boom of the early-90s that sold out Wembley Stadium, the forever-lauded Attitude Era, the underrated 2016 SmackDown Live renaissance, or even the 10 years or so condensed into a Ruthless Aggression docu-series spreading misinformation to the masses?

Regardless, that's apparently what the billion dollar wrestling show has been for the bulk of a year, despite subjective creative regression on screen and objective commercial decline at the box office. This, in spite of the total free hit of crowds returning in July and SummerSlams and WrestleManias doing particularly well in stadiums.

At the centre of all the perplexing praise stands Roman Reigns, Universal Champion, with a single finger in the air and a single issue agenda - getting everybody to acknowledge him as the only person on the show that actually matters. As longstanding Champion, it at least makes sense as a concept, but would graphs and figures not be point upwards if it was working? To understand what this current stint is supposed to be doing - and ultimately why it's failing - we must reflect on the state of the table before Roman Reigns became the head of it.

CONT'D...

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Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett