Why WWE's Biggest Story In YEARS Has Already Failed
For a change, WWE had thought more than just one step ahead with his return.
With a future as bright as the ThunderDome glint bouncing off of Roman's brand new teeth, the 'Big Dog' moniker was retired in favour of 'Tribal Chief'. This was a leaner and meaner presentation, with Roman saying little but making his verbiage count more than ever before. An absorbing programme with Jey Uso (as a shelved Jimmy could only look on in horror) put over just how cruel Reigns was prepared to be to assert his dominance. Meanwhile, there existed a particularly unique relationship at play with Paul Heyman - who was zooming who between the two?
It appeared at first as though Heyman had been the one to unleash the monster lurking within Reigns, but this was smartly reimagined during the Uso pay-per-view clashes. There, Heyman looked as terrified of Roman as anybody else, particularly when told effectively to sit the f*ck down and shut the f*ck up as the self-appointed 'Head Of The Table'.
Whatever we all - Heyman included - thought we knew about Roman Reigns was dead wrong. Those that stood in opposition to him were to be left for dead. And this, WWE decided, was going to be a very longterm strategy.
Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett