There can’t be a single personality trait, attitude, vibe or skill as powerful in life as the ability to be cool.
You can’t teach it, because if you could, everybody would take the course, master it, and then it wouldn’t be “it” anymore.
There are no rules to being it, otherwise everybody would follow them, become it, and then it couldn’t be “it” ever again.
There’s no promise of being it forever, not warning if you’re no longer about to be it, otherwise everybody would figure it out and stop it being “it” forever.
And the biggest twist of all? The coolest people care the least about the fact that they are exponentially cooler than you or I could ever hope to be in our wildest dreams. Now apply that inordinately difficult set of circumstances to an uber-competitive locker room of an industry built on the ability to market yourself as the most appealing character in this or any world. And not always a particularly cool industry at that.
Being cool is a tool so few possess but so many pretend to. It defines lives and careers and transforms perceptions forever. It's little wonder you risk looking a big dumb idiot when you miss the mark.
Anyway, enough of looking in the mirror...
10. Logan Paul
Logan Paul knows how to thrive in this broken version of the world.
From courting controversy as a YouTube star just enough to pivot into multiple contact spots whilst also not-but-kind-of-definitely marketing his drinks to kids in order to create a have/have not culture amongst the purest in our society, he's never met a situation he couldn't monetise by hook or crook.
It's this attitude that brought him and WWE together, and enough big performances in big matches made his United States Championship victory a move that was smarter than it was stupid. He's filmed wherever he goes and the belt's there too. As it was at UFC 295 when he sat cageside shouting out Dominick (sic) Mysterio across the TKO divide. They're kindred spirits at the moment, and when the moment predictably went viral, Paul's position within the company was yet again vindicated.
He's entitled, he's a big dumb idiot, and he's athletic enough to achieve his goals. He's Shane McMahon before time noped him.
Speaking of which...