9. Commentary Acting As If A Basic Move Will Pin A Wrestler
A vintage Michael Cole trait, a wrestler hits a basic but impressive move such as a superplex off the top rope, and Cole yelps in excitement "this one is over", "that's it", "will this be enough to put him away?" Far from being an angle to get the move over, it is an angle that right away indicates the pinned wrestler is kicking out. They have over done it so much it is now just a big signal of a kickout. Lawler and Layfield are guilty of it too. It is so overdone that it is pretty much accepted, but it shouldn't be we all know that a main event title match isn't going to end on a superplex, so why act as if it is? WWE do it too much. If they did the call a bit less it might start to mean something again. Right now it has the opposite effect Cole will make the call and it's a surefire signal that the wrestler being pinned is kicking out. Vince McMahon or whoever it is feeding the instructions to commentary may be the person to blame, but Cole just doesn't have the conviction in his voice to sell the idea that a wrestler is about to be pinned. Jim Ross used to pull it off so much better. Right now the angles that commentary try to work are exhausted, and in dire need of innovation for new ways to engage the audience.