That's right fans, 36-year-old Gen X'er John Cena gets his signature denim ring wear courtesy of the urban clothing brand Eck Unltd., which is typically marketed to a much, much younger audience. This fact should not be too surprising as Cena and the WWE have both buttered their proverbial breads by pandering to the teen and preteen demographic often seen wearing Eck Unltd. clothing at shopping malls all over the world. Not only do the jean shorts look extremely uncomfortable to wear in the ring, they also give Cena a frequently visible and uncomfortable denim tent. Side note, Eck Unltd. officially filed for bankruptcy on April 2, 2014 just days prior to Wrestlemania XXX. FUBU would be the likely next candidate to land the Cena clothing contract if the Eck Empire crumbles entirely.
