3. The Miz, The Man Who Killed The Championship
Not only did ratings and box office suffer under Miz, he has arguably damaged the very nature of the WWE title as a drawing device. The meaning of the championship seriously decreased under Miz, fans unable to take him seriously in the main event role. The destruction of the championship prestige was confirmed when he main evented and won at Wrestlemania, simply as a prop to set up an angle for John Cena and The Rock. The statement was that the WWE Champion was no longer the draw, Cena and Rock were the attraction. The damning evidence for Miz is that Raw ratings were sitting around the 3.5 rating before he became Champion, but struggled to stay over the 3.0 mark after his win. Pay per view numbers ended up down on the previous year. In saying that, Wrestlemania jumped up huge. I would credit that with The Rock though, as detailed, Miz was the main event but he may as well have been an inanimate object - he was just a prop for Cena and Rock to work with to set up a much bigger program. Miz may have the second highest drawing Mania of all time to his name, but the fact that WWE hasn't touched him in a main event capacity since tells you all you need to know about his wider drawing performance - the company knows he drives main event value down not upward.