Every wrestler in the WWE needs a gimmick of some kind. Its a calling card, something that fans will remember you by. Even if fans dont immediately remember your name, theyll remember you as the crazy guy, the dancing guy, the creepy guy, the Irish guy, and so on. But its safe to say that the first throw of the darts doesnt always hit the bullseye, and most wrestlers will represent many different gimmicks and images before they settle on the winner. When creative hit upon a gimmick that works, it becomes very clear very quickly that theyve hit the jackpot. Sometimes its a flash in the pan which comes and goes within a couple of months. But if the gimmick sticks, the fans get behind it, and the WWE manage to shift some merchandise, then you can very well be made for life. A good gimmick is something that just keeps on giving. This article looks at ten wrestlers whose careers were turned around by a new gimmick. Where they might have been floundering with an old gimmick, or stagnating and in need of a freshen-up or modernisation, these new looks and ideas added a whole new chapter to many wrestlers careers.
Dean Ayass is a well known name to British wrestling fans. A commentator, manager, booker and ring announcer who has been involved in the business since 1993, Dean's insight into the business is second to none.
