10 Ways Jeff Jarrett Can Make His New Wrestling Promotion A Success 

2. Strong Creative Writing And Story Lines

Good work by the creative team of a company and strong story lines are building blocks to a company's success in modern day wrestling. If the work is done well backstage, it can lead to good wrestling and memorable spots and moments within these matches.The creative team also determine character development and can be pivotal in a wrestler gaining fan interest and success - compare Stone Cold Steve Austin, who started in the WWE as The Ringmaster and then developed into the character everyone knows him as. The creative team have to have a long term plan, knowing what they plan to do for the bulk of their roster of wrestlers. This leads to coherent story telling and the TV shows and pay per views seem more organic and natural. Fans are more likely to stay with a company if the story telling is strong. Constant chopping and changing leaves many fans confused and they are more likely to lose interest. That said, they also need to be flexible to switch plans if a wrestler gets injured or if the popularity of a star goes through the roof. The WWE elevating Daniel Bryan potentially into the main event at Wrestlemania is an example of this. The issue Jarrett will have to avoid is having creative and the writers rub wrestlers and fans the wrong way. While Vince Russo (pictured above) helped the WWE in the early stages during the "Attitude Era" and the "Monday Night Wars", he is notorious for his defection to WCW and for being involved in the creative process during WCW's decline. His questionable booking and on air decisions saw fans leave the company in droves. This is something Jarrett would not want for his company. You suspect he will be heavily involved and his experiences with WWE, WCW and TNA should ensure no silly mistakes are made.
Contributor
Contributor

31 year old father of one with a background in sport. Still a child at heart, which is probably why I like wrestling, TV and films so much. If you like what you read, please follow me on Twitter: @glen_naylor