10 Ways Jeff Jarrett Can Make His New Wrestling Promotion A Success 

9. Don't Go Too PG

In my youth and teenage years, the WWE was going through its Attitude Era, the pinnacle of the "Monday Night Wars." Thanks to controversial segments, aggressive wrestling, and pushing the boundaries, the WWE beat out WCW as the top promotion in 2001. Fast forward to today and the story is different. A 15 rating here in the UK has turned into a PG certificate: swearing is a no-no, blood is something rarely seen - even during pay per view events - and head shots with weapons violate the company's wellness programme. Many wrestling fans in the internet wrestling community call this era the "PG Era" of the WWE. There have been mixed feelings about the PG Era, which has been around well over 5 years. There are positives and negatives on both sides. PG programming equals more parents allowing their children to watch professional wrestling. It isn't aimed just at children: it broadened the demographics, giving the company a 7-to-34 age range. More acceptable programming equals more viewers. That doesn't mean that there's no downside, though. It has been shown to alienate some older fans who reminisce on the Attitude Era feel that they are missing what made them wrestling fans in the first place, such as risque story lines, graphic matches and more of a care free style. Jeff Jarrett will be mindful of gaining the right target audience. He will want to pull in the adult fans with more engaging story lines and full-on matches, yet also keep as wide an audience as possible to make the promotion profitable. While TNA tried to offer an alternative, it has ultimately gone closer to a WWE style model. If he can marry the two, he might just hit upon a winner and be able to challenge the WWE.