The biggest sell for The Network has to be this : promise Undertaker's return all night, but run out of time just as his entrance starts. "Oh my god, we are out of time", Cole exclaims, "sign up and switch over to the Network now where we will continue to broadcast live, Undertaker has promised to reveal his Wresltlemania opponent, you need to see this!" That's money and subscriptions right there. If WWE don't do something along these lines then they are crazy. A show closing Raw tease which requires the Network subscription is the ultimate way to sucker punters in. It's clever and is the compelling start The Network needs, they need a really big incentive to sign up on the night. Undertaker revealing his Mania opponent in a Network only broadcast is that incentive. Overall, I think these ideas illustrate that whatever WWE does with The Undertaker next Monday it will be big. The Network launch is such an important thing, a huge change to the company business model. The returning Undertaker is a huge way for WWE to put essential focus on their product.
